Formerly known as Connolly’s, this boutique wine merchant in Solihull recently underwent a strategic management buyout, necessitating a thoughtful re-branding initiative.

As a cherished and established business, the transformation aimed at maintaining loyalty among existing customers while also appealing to a broader audience. The challenge was to infuse a fresh, personalised, and customer-friendly redesign that resonates with the brand’s legacy, ensuring continuity for loyal customers and creating an inviting allure for new clientele.